In the spirit of the Love Parade, a music and love festival started in Berlin in 1989, San Francisco created its very own version: the Lovevolution. DJs from all over the country as well as Europe, such as Groove Armada and ATB, came to the fog city to propagate their own love and gospel: music.
To enjoy this festival you really have to love Electronic music. Or at least not mind semi-naked or wasted people. The parade traced a good portion of Market Street, to finish into the Civic Center square. Each float, armed with beautiful men and women, transformed into a stage where several DJs were alternating awesome grooves. Several bars and food stalls were improvised, and the crowd was overwhelming yet very friendly. Do not be fooled by how little people were wearing. It was cold and windy. Dancing to the music, a few drinks and a good dose of penguin effect (everyone standing squeezed in a very tight crowd) were the best way to cope with it.